UK deep tech startup
Rewrote the positioning ahead of a Series A.
New messaging, spokesperson prep, and briefings with tier one reporters before the round closed.
PositioningFunding announcementMedia relations
Strategic communications counsel
Strategic communications
for ambitious
technology companies.
I help B2B technology, SaaS and deep tech companies communicate complex technology in ways that land with the audiences that matter most.
At a glance
- Focus
- B2B tech, SaaS, deep tech
- Clients
- Founders, leaders, investors
- Based
- London, Sydney, Worldwide
Why work with me
A decade in Director and Managing Partner roles, running communications for B2B technology, SaaS and deep tech companies.
Most of my clients are venture-backed, between Series A and Series C. I work directly with founders and communications leaders across EMEA, North America and APAC, usually as the senior person on the account. The work spans market expansion, funding activity, executive positioning, reputation management and crisis communications.
Who I work with
Businesses
- 01Venture-backed startups
- 02Scale-ups
- 03Multi-national organisations
- 04Venture capital firms
Sectors
- Artificial intelligence
- Deep tech
- Climate tech
- Quantum
- Semiconductors
- Enterprise software
- Cloud computing
- FinTech
- Hospitality technology
Selected work
A selection of recent work
Global managed services provider
Ran a product launch across 26 countries in a single week.
Built the core narrative and regional messaging with client and agency teams, then coordinated executive communications market by market.
Integrated launchGlobal messaging
UK advanced materials company
Held the investor narrative steady over four years.
Worked with the CEO on quarterly thought leadership, investor updates and reactive media through two funding rounds.
ReputationInvestor communications
Hospitality software company
Launched a US business into APAC from a standing start.
Set the market entry plan, positioned the CEO for the region, and built the reporter list from scratch.
Market entryMedia relations
Ways of working
Four ways to work together.
A project, a monthly retainer, a longer partnership, or a single second opinion. Which one fits depends on where the business is.
A defined piece of work with a start and end date. Positioning, a funding announcement, a launch, website copy, or a thought leadership programme.
Two to eight days a month, working alongside the leadership team on a regular cadence. For companies not yet ready to hire a full-time comms lead.
Retained work with a variable monthly commitment, reviewed each quarter. For businesses whose news flow moves in waves.
A single decision, a difficult announcement, or a programme you want another set of eyes on. Usually a call or two, sometimes a short written response.
Working together
If you are building something
worth explaining well,
let's talk.
First calls are thirty minutes. Tell me what you are working on and I will say whether I can help.
Get in touchOr write directly · gabrielle.dunbar@outlook.com